Vinyl Strikes a New Chord

Stephen Jones

From Medieval taverns to sold-out football stadiums, music has been one of the quintessential forms of expression in the Western world. For hundreds of years, people have used music  to spread stories of great victories in battle, express tales of forbidden love, and convey great emotion: a trend that continues to today. With this almost essential part of human life, comes the constant need to innovate to meet the ever-increasing demand, and this is definitely apparent in the modern era of instant gratification.

Record Spinning on Turn Table

Over the years, the ways in which a person listens to music has changed multiple times, and the recurring trend seems to favor convenience over quality. Today, digital albums are more popular than the physical CD and vinyl record in America; but even though digital albums might be one of the most accessible ways to listen to music, the quality takes a hit. In a digital form, data is compressed to a point where clarity is noticeably worse than a physical copy, such as a vinyl record, where the data is uncompressed. If vinyl record sales are any indication, a growing number of people seem to realize this difference in quality. According to Rolling Stone, Nielson Music reported a 51.8 percent increase in 12-inch vinyl sales and a 9.4 percent drop in digital sales from 2013 to 2014. Although there is a drop in digital sales, audio streaming, a form of digital music consumption one can listen to for free, rose 54.5 percent. Taking these numbers into account, people who want to listen to music on the go for free would prefer streaming, and those who want the best quality at home would rather buy vinyl records. In this modern culture of convenience and quantity over quality, any trend that supports the contrary is a breath of fresh air to those who crave better quality in their everyday life.

If there is one solid conclusion to make about the future of music, it is that no matter what medium the public prefers, music will always be an integral part of human culture and expression.

Stop — Just Dance!

Ti’Ana Marshall

The crowd holds its breath, waiting for the beat to drop. Sweat drips from the competitors’ faces as determination hugs their faces. Who will be the champion?

The University Center is always humming with the sounds of busy students marching to and fro. This day, however, was different. This day was serious business—music business that is.

Sounds from the popular Just Dance 2014 game erupted through the speakers as a voice boomed “Step up! Show your moves!” Several students rose up to the challenge. The prize? Every college student’s dream of course—a cotton t-shirt and bragging rights.

Two by two hopefuls stepped up to the plate, busting a move and maybe an ankle, popping, locking, dropping, and not stopping. This was no longer just a game! Real life decisions were being made. Winning became crucial.

As the students shimmied and shook, the couches became crowded creating a mixture of cheers “Go bestfriend! Move those shoulders!” and hot tunes from the previous year.

Then the moment of truth arrived. Only two left barely standing, shaking in anticipation as the final song was picked. A face off had come quickly. Malique and Marina. Who would be the victor? One wrong shoulder shake would determine it all. This was all or nothing.

The crowd grew silent, nothing but the clicks from the remote filled the air as the two made their final selection.

“Just Dance!” A harmony of mashed up songs broke the silence, leaving the tension and two students left to dancing to their fate. “Move! You’ve got this!” The crowd had grown, clearly divided amongst the two claiming favorites.

The song slowed announcing the end of a competition and the birth of a new champion.
Both competitors hunched over, breathing heavily, the crowd holding their breath awaiting the final countdown to award the winner.

There could only be one.

“Marina Garza!” Cheers erupted as she wiped her face, and in good sportsmanship high-fived her competitor.

A competition had ended, friendships remained, and a new champion was born.