Texarkana is one of a select group of schools throughout the country invited to participate this spring term in the Department of Homeland Security (DHS) Collegiate End Violence Challenge. DHS exists to promote end violence and terrorism and to unify. Students in the Marketing Promotions class have created an in-class working marketing agency. Eagle ISite, responsible for researching, implementing, and evaluating an integrated marketing campaign aimed at educating and informing their local campus about the benefits of unifying our campus to end violence and terrorism. Each participating campus will be competing for the chance to present their creative ideas to industry leaders from DHS at the terms conclusion.
As part of the DHS Collegiate End Violence Challenge, students from Texas A&M – Texarkana have a rare opportunity to put their education to work in the real world for a national organization. Students will create and implement an integrated marketing campaign for their client, using research surveys and other tools to learn more about DHS’s target audiences. After the students have analyzed their research findings, they will then create and implement their strategy to raise awareness of the benefits of unifying students against violence and terrorism. DHS trains how to collect, analyze threats, share information and this project would work in tandem with students. Students will receive a $2,000 budget to help them bring their plans to life. At the end of the term, students will measure their success through follow-up research and give a formal presentation to the client summarizing their campaign and results.
“This is a project that allows us to put our knowledge into a real-life experience.” said Jan Johnson, the student agency co-leader.
The Eagleisite team will host a table this Saturday, April 24th, at 1pm at Bramlett Field at Spring Lake Park. There will be giveaways and snacks will be provided. Watch for more information about the DHS Collegiate End Violence Challenge at Texas A&M- Texarkana on Facebook, TikTok, Instagram, and Twitter. For further inquiries regarding the Texas A&M – Texarkana project, please contact Dina Calhoun, the Public Relations department head, at 903-794.6201 or pr.eagleisite@gmail.com.
About the Department of Homeland Security: (DHS) exists to promote. The Department of Homeland Security has a vital mission: to secure the nation from the many threats we face. This requires the dedication of more than 240,000 employees in jobs that range from aviation and border security to emergency response, from cybersecurity analyst to chemical facility inspector. Our duties are wide-ranging, and our goal is clear – keeping America safe. Find out more at www.dhs.org.
About EdVenture Partners: EdVentures Partners is an organization dedicated to developing innovative industry-education partnerships programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVentures Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com.