With the holiday season come many traditions, most of which center around the kitchen. My own family begins the celebration with a night full of cooking and laughter. Everything is made from scratch from the dressing, down to the perfectly baked sweet potato pie. The recipe has been in my family for years passed down from generation to generation, and is the best loved. This tradition is one that we share along with other families, however, it may have a new spin in some homes thanks to Ms. Patti Labelle.
Patti Labelle is known for many things including her amazing voice, and her equally amazing kitchen skills. The singer has published multiple cookbooks, sharing her love for food with the masses; however, her sweet potato pie has taken over the world, thanks to a video gone viral. Patti Labelle sweet potato pies began to disappear from Walmart shelves rapidly. The distributor reports selling one pie every few seconds. Bet reports the pies sold a whopping $2.3 million dollars in just a week.
So who is really to thank for this overnight success?
James Wright, a YouTube sensation, created a comedic video reviewing Patti Labelle’s sweet potato pie. Wright literally sang praises about the pie and the video spread quickly reaching over 3,000,000 views and counting. But the video caused more than just escalating sales, it also created a great pie debate.
Patti Labelle claimed all the fame associated with her pie, and though it was reported that she gave Wright a phone call, she denied him helping with their success. The sweet potato pies have been on shelves for years; however, sales had never been that high until after Wright posted the video. The Twitterverse was not having it though and quickly rallied to Wright’s side, creating memes tearing down Patti’s pies. Morning radio shows also showcased their support of Wright, calling Patti out for denying his help for the pies.
Patti Labelle quickly admitted to Wright being the primary reason why her pies sold and continue to sell so well. Just as all fads come and go, there is no denying one thing: the world has a sweet tooth, and Patti’s sweet potato pies are there to satisfy it.